HEADLINE CONTEST

Division I winner

Newspapers with circulations of more than 250,001, and all non-newspaper entries ($500 in cash and an engraved plaque)

Winner: Gregory Cowles, The New York Times

Judges: Gene Foreman (chairman), Penn State University; Carol Carpenter, New Orleans Times-Picayune; Alex Cruden, Detroit Free Press (retired); Bill Walsh, The Washington Post

Judges’ comments:

  • The verb-less headline. Label head. Art head.
  • Whatever your name for it, it usually just sits there. How does a copy editor bring a sense of life – of action, tension, drama, revelation – to this form?
  • Read the work of Gregory Cowles.
  • Cowles gave us a handful of tiny gems, four of the five consisting of no more than two words. His explanatory readouts also were well-crafted, but each readout scarcely needed to do anything but confirm that the first, perfect bit of wordplay was, indeed, steering us in the direction we thought it was.

(No Award of Excellence given.)


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